Scaling an eCom Brand Past $1M Shouldn't Be Chaotic.
Your revenue is hitting new highs, but cash still feels tight. Stop making growth decisions without financial clarity. Get CFO level leadership built for scaling eCommerce brands.
TRUSTED BY FOUNDERS SCALING WITH
We don't lead with tax savings. We help eCommerce brands scale profitably with control.
Most founders we work with excel at product and marketing, but struggle with the financial side of things. Does this sound familiar?
Your revenue is doubling, but your bank balance hasn't moved. You're growing but not actually keeping more money.
You order stock based on your gut. Order to much, and cash is trapped. Order too little, and you run out during peak season.
Your tax strategy is reactive. You only get answers at filing time and often alongside a massive tax bill you didn't plan for.
You don't know your true net margin per SKU after baking in landed costs, ad spend, merchant fees, overhead and more.
We Don't Just File Taxes. We Can Help.
We build the financial infrastructure your brand needs to scale efficiently.
SKU-Level Profitability
We drill down into your unit data to identify exactly which products are really driving profit and which are silently bleeding cash.
Inventory Forecasting
We build 13-week rolling cash flow forecasts so you know exactly when to reorder stock and how much you can spend on ads.
ROAS & MER Targets
Marketing needs guardrails. We calculate your breakeven ROAS and set daily targets for your team to ensure profitable scale.
The Difference is Clear
Typical Reactive CPA
Looks backwards and records what happened last month.
Once-a-year contact usually - "Send me your receipts" emails in March.
Generic compliance. They focus on keeping the IRS happy not you RICH.
YOUR Starboard CFO Advisory Team
Looks forward and plans cash flow for the next 6-12 months.
Monthly strategy calls to review KPI's and adjust the plan
Profit optimization. We proactively find ways to increase net margin.
STILL GOT QUESTIONS?
Frequently Asked Questions
How is this different from a CPA, bookkeeper, or accounting software?
Most CPAs and bookkeepers focus on historical accuracy and compliance—what already happened. Accounting software gives you data, but no judgment or direction.
We provide ongoing CFO-level leadership built specifically for eCommerce brands scaling past $1M. That means forward-looking cash flow forecasting, inventory planning, margin analysis, and decision support—so you know what to do next, not just what already happened.
Think of this as a financial operating system with real CFOs behind it, not a replacement for bookkeeping or tax filing.
When does it make sense to hire a fractional CFO instead of a full-time CFO?
For most eCommerce brands between $1M and $20M+ in revenue, a full-time CFO is either premature or unnecessarily expensive.
Fractional CFO services give you:
- Senior financial leadership without a $250k+ salary
- Systems, forecasts, and dashboards built for scale
- Experience across dozens of eCommerce businesses—not just one
You get the strategic horsepower of a CFO at a stage where focus, flexibility, and capital efficiency matter most.
What types of eCommerce brands do you work with?
We work exclusively with product-based eCommerce brands doing $1M+ in annual revenue that are growing—but feeling increasing financial complexity.
This is a strong fit if:
- Cash flow feels tight despite strong sales
- Inventory decisions are stressful or reactive
- You don’t have clear SKU-level or true net margin visibility
- You want to scale profitably without burning out or guessing
If you’re looking for basic bookkeeping or tax filing only, this is not the right solution. This is built for founders who want control, clarity, and professional financial leadership as they scale.
Secure your spot ➙
Work with a CFO team built specifically for $1M+ eCommerce brands.
Ready to scale with clarity?
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